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Going to market - How to avoid deal fatigue

Selling a business is a significant and complex process that demands a considerable amount of time, energy, and focus. While the prospect of a successful sale is exciting, many business owners underestimate the emotional and physical toll that the process can take. This phenomenon, known as "deal fatigue," can lead to poor decision-making and even derail the sale. Here’s how to avoid it.

 



1. Prepare Thoroughly Before Going to Market

The first step in avoiding deal fatigue is to ensure that your business is fully prepared before you go to market. This means having all financials in order, understanding your business’s valuation, and being ready to answer any questions that potential buyers may have. The more prepared you are, the smoother the process will be, reducing the likelihood of delays and frustration.

 

2. Set Realistic Expectations

Understanding that the sale of a business can take months, or even longer, is crucial. Setting realistic expectations about the timeline and the process will help you maintain your stamina. It’s also important to be prepared for negotiations and potential setbacks without becoming discouraged.

 

3. Assemble a Strong Team

Surround yourself with a team of advisors who are experienced in business sales. This includes an accountant, a lawyer, and a broker or exit advisor. They can help shoulder the workload and provide valuable insights, allowing you to focus on your core responsibilities and avoid burnout.

 

4. Maintain Balance

It’s easy to become consumed by the sale process, but maintaining a work-life balance is key to avoiding fatigue. Continue to engage in activities that make you switch off and relax. Taking care of your mental and physical health will keep you energised throughout the process.

 

By following these strategies, you can avoid deal fatigue and navigate the business sale process with confidence and resilience, ultimately achieving a successful outcome. If you feel like having a confidential chat? Please reach out. We are always more than happy to help and discuss your situation at no obligation.   

 

Wishing you every success planning your business exit,


The Team at ESG

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